Sponsored Listings on Toppie enable agencies to promote specific products within search results and category pages across multiple retail partners from a single platform. This is the core advertising format that drives high-intent shoppers to your products at the point of purchase decision.
Unlike traditional search advertising, sponsored listings place your products directly within the retailer’s native shopping experience, ensuring maximum relevance and conversion potential.
Key Benefits
Multi-Retailer Reach
Launch sponsored listings across multiple retail partners simultaneously
from one interface
Product-Based Targeting
Target based on your product catalog without complex keyword management
Native Shopping Experience
Products appear naturally within search results and category browsing
High-Intent Traffic
Reach shoppers actively searching for products like yours
BIDLESS™ Optimization
AI-powered bid management automatically optimizes for your campaign
objectives
How Sponsored Listings Work
Sponsored listings promote your products within the natural shopping flow on retail partner sites. When shoppers search for products or browse categories, your sponsored products appear alongside organic results, marked as sponsored content.
Targeting Methodology
1
Product Selection
Choose products from your Universal Product Catalog to promote across retail partners
2
Automatic SKU Mapping
Toppie maps your products to equivalent SKUs on each retail partner platform
3
Contextual Targeting
Products are automatically targeted based on their attributes, categories, and search relevance
4
Cross-Retailer Optimization
Campaign performance is optimized across all retail partners simultaneously
Campaign Creation Process
Prerequisites
- Products uploaded to your Universal Product Catalog
- Campaign budget allocation
- Target retail partners selected
1
Campaign Creation
From the Toppie Dashboard, select “Sponsored Listings” from the Create Campaign button
2
Select Products
Select at least one product from the brand’s catalog to include in the campaign.
3
Choose BIDLESS™ Strategy
Select a Bidless™ strategy that aligns with your campaign goals—Brand Exposure, Balanced ROAS, or High Conversion.
4
Configure Campaign
Set the campaign name, budget, and duration.
5
Launch and Monitor
Activate the campaign and monitor performance across all retail partners
BIDLESS™ Technology
Toppie’s BIDLESS™ technology eliminates manual bid management by using AI to automatically optimize bids across all retail partners based on your campaign objectives.
How It Works
- Real-Time Optimization - Bids adjust automatically based on performance data
- Cross-Retailer Intelligence - Learnings from one retailer improve performance on others
- Budget Efficiency - Spending is allocated to the highest-performing opportunities
- Objective Alignment - Optimization focuses on your specific goals (ROAS, reach, conversions)
Performance Tracking
Key Metrics
- Impressions - How often your products are shown
- Clicks - Engagement with your sponsored listings
- Conversions - Purchases attributed to your campaigns
- ROAS - Return on advertising spend
- Market Share - Your visibility compared to competitors
Attribution Model
Sponsored listings use a combination of:
- Click Attribution - Direct purchases from clicking sponsored products
- View-Through Attribution - Purchases after seeing but not clicking sponsored products
- Cross-Device Tracking - Unified measurement across devices and sessions
Optimization Best Practices
Product Selection
- Focus on high-performing products with good margins
- Include both bestsellers and products needing visibility boost
- Consider seasonal trends and inventory levels
Campaign Structure
- Group related products into themed campaigns
- Separate campaigns by brand or product category
- Align budgets with business priorities
Performance Monitoring
- Review performance weekly across all retail partners
- Adjust product selection based on performance data
- Monitor competitive landscape and market trends
Sponsored listings typically show results within 24-48 hours of campaign
activation, with full optimization occurring over 7-14 days as the AI gathers
performance data.
Sponsored listings form the foundation of retail media advertising, providing direct access to high-intent shoppers at the moment of purchase decision across all your retail partners.
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