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Knowledge Base

Campaign Creation and Ad Delivery

Topsort provides advertisers and retailers with a flexible and user-friendly UI for campaign creation and management. Once the catalog is integrated, advertisers can launch and manage campaigns. The process includes allocating budget to advertisers’ ad accounts, selecting products to promote, configuring campaign settings, and defining targeting parameters. Advertisers can set up campaigns, define targeting parameters, allocate budgets, and monitor performance, all within a centralized self-service platform.

Alternatively, the API-first approach ensures seamless integration for retailers who prefer to automate advertisers’ onboarding and campaign management within their existing systems.

How it Works

Advertisers can use their self-service dashboard to run ad campaigns in Google or Meta following these steps:

  1. Fund Offsite Credits

    Transfer money from the Topsort Wallet to Offsite Credits. This includes service fees.

    Screenshot of transferring money from the Topsort Wallet to offsite credits.
  2. Create an Offsite Campaign

    Part a. Start campaign creation

    Screenshot of start of offsite campaign creation.

    Part b. Select Products

    Screenshot step 2 of offsite campaign creation.

    Part c. Add campaign configuration and targeting

    Screenshot of step 3 of offsite campaign creation.

    Part d. Confirm and launch campaign

    Screenshot of step 4 of offsite campaign creation.

    Part e. The campaign will start running and reporting metrics

    Screenshot of step 5 of offsite campaign creation.
  3. Monitor Campaign Performance

    Retailers can see campaign-level metrics on the admin dashboard or using the Data Room.

    Screenshot of step 6 of offsite campaign creation.

    Once a campaign is live, publishers display the selected ads across various online platforms, such as Google Shopping, Search, Display, Instagram, and Facebook. Ads are then automatically optimized and strategically placed to reach relevant audiences, maximizing engagement and conversions.

    When a user clicks on an ad, they are redirected to the retailer’s platform, ensuring a frictionless transition from ad engagement to purchase. This process enables Offsite traffic acquisition, helping retailers drive sales while maintaining complete control over ad spend and attribution.

    Example 1 result of offsite advertising campaign.
    Example 2 result of offsite advertising campaign.
    Example 3 result of offsite advertising campaign.