Analytics & Reporting

The Analytics tab in Toppie provides comprehensive visibility into campaign performance for both agencies running campaigns and retailers hosting them. This analytics suite enables data-driven optimization and builds transparency across the entire Toppie ecosystem.

Key Benefits

Campaign Optimization

Understand what’s working and adjust strategies in real-time

Budget Allocation Insights

Make informed decisions about spending across marketplaces and products

Platform Transparency

See exactly how advertising spend translates to results

Demand Insights

Access detailed insights about campaign demand patterns

Reduced Manual Reporting

Access all performance data directly within the platform

For Agencies and Brands

Core Metrics Available

• Ad Spend - Total and budget utilization across retail partners
• Impressions - Reach and visibility by marketplace
• Clicks - Click-through rates (CTR) and engagement metrics
• Purchases - Conversion rates (CVR) and sales attribution
• Revenue - Return on ad spend (ROAS) calculations

Campaign Analysis

1. Filter Campaigns

   Filter by specific brands, individual campaigns, or campaign types

2. Select Date Ranges

   Choose custom date ranges for detailed analysis and trend identification

3. Customize Views

   Select which columns to display based on your reporting needs

4. Sort and Analyze

   Sort by any metric for quick insights into top and bottom performers

5. Export Reports

   Download performance data for external analysis and stakeholder reporting

Performance Tracking

The analytics dashboard provides real-time insights into:

• Cross-Retailer Performance - Compare campaign results across different retail partners
• Product-Level Analytics - Understand which products drive the best results
• Budget Efficiency - Track spending patterns and optimization opportunities
• Conversion Funnels - See the complete path from impression to purchase

For Retailers and Marketplaces

Retailers can view performance analytics for Toppie campaigns running on their platforms, including:

• Campaign Performance - Metrics from agency demand on your inventory
• Revenue Generation - Total revenue generated from Toppie campaigns
• Impression and Click Data - Engagement metrics for campaigns on your platform
• Demand Insights - Understanding which products and categories drive the most agency interest

Retailer Benefits

• Inventory Optimization - Understand which ad placements perform best
• Demand Forecasting - Predict future advertiser interest based on performance trends
• Revenue Reporting - Track incremental revenue from Toppie campaigns
• Competitive Intelligence - See category-level demand patterns (anonymized)

Attribution and Measurement

Toppie’s analytics use sophisticated attribution models to ensure accurate measurement:

• View-Through Attribution - Credit for purchases influenced by ad impressions
• Click Attribution - Direct purchase attribution from ad clicks
• Cross-Device Tracking - Unified measurement across different devices and sessions
• Marketplace-Specific Windows - Respects each retailer’s attribution methodology

Data Export and Integration

Export Options

• CSV downloads for all performance data
• Scheduled reporting via email
• API access for custom integrations

Integration Capabilities

• Connect to business intelligence tools
• Custom dashboard creation
• Third-party reporting platform integration

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Toppie Analytics transforms retail media performance data into actionable insights, enabling both advertisers and retailers to optimize their strategies and maximize results across the unified exchange.