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Knowledge Base

Campaign Management

The Campaigns tab in Toppie provides a centralized hub for managing all your advertising campaigns across retail media networks. This unified interface streamlines campaign oversight and enables efficient performance monitoring from one dashboard.

Screenshot of Toppie Campaign Tab

Key Features

Unified Campaign View

View all Sponsored Listings and Banner Ads campaigns in one organized interface

Real-Time Monitoring

Track ad spend, ROAS, and daily budgets with live performance updates

Quick Campaign Control

Instantly activate, pause, or modify campaigns without navigating between pages

Smart Filtering

Filter by campaign type, status, or search by name to find campaigns quickly

Detailed Analytics Access

Click into any campaign for comprehensive performance data and trend analysis

Campaign Overview

The Campaigns tab displays essential performance metrics for each campaign:

  • Campaign Name - Clickable to access detailed analytics
  • Campaign Type - Sponsored Listings or Banner Ads
  • Status - Active/Inactive with toggle controls
  • Ad Spend - Total campaign spend to date
  • ROAS - Return on advertising spend
  • Daily Budget - Configured daily spending limit

Managing Campaigns

  1. Access the Campaigns tab from your Toppie dashboard navigation

    • Use filter tabs to view All, Sponsored, or Banner campaigns
    • Use the search bar to find specific campaigns by name
    • Sort by any column for quick insights

  3. Monitor Performance

    Review real-time metrics directly from the list view without drilling into individual campaigns

  4. Control Campaign Status

    Toggle campaigns Active or Inactive using the status controls

  5. Access Detailed Analytics

    Click any campaign name to view comprehensive performance data and modify campaign settings

Campaign Types

Traditional product advertising campaigns that promote specific products within search results and category pages across retail partners.

Display advertising campaigns that show visual creatives across high-visibility placements on retail partner sites, with product-based targeting.

The Campaigns tab centralizes your entire Toppie advertising operation, making it easy to monitor performance and make adjustments across all retail media networks from one location.