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Sponsored Listings Campaigns

Sponsored Listings on Toppie enable agencies to promote specific products within search results and category pages across multiple retail partners from a single platform. This is the core advertising format that drives high-intent shoppers to your products at the point of purchase decision.

Unlike traditional search advertising, sponsored listings place your products directly within the retailer’s native shopping experience, ensuring maximum relevance and conversion potential.

Key Benefits

Multi-Retailer Reach

Launch sponsored listings across multiple retail partners simultaneously from one interface

Product-Based Targeting

Target based on your product catalog without complex keyword management

Native Shopping Experience

Products appear naturally within search results and category browsing

High-Intent Traffic

Reach shoppers actively searching for products like yours

BIDLESS™ Optimization

AI-powered bid management automatically optimizes for your campaign objectives

How Sponsored Listings Work

Sponsored listings promote your products within the natural shopping flow on retail partner sites. When shoppers search for products or browse categories, your sponsored products appear alongside organic results, marked as sponsored content.

Targeting Methodology

  1. Product Selection

    Choose products from your Universal Product Catalog to promote across retail partners

  2. Automatic SKU Mapping

    Toppie maps your products to equivalent SKUs on each retail partner platform

  3. Contextual Targeting

    Products are automatically targeted based on their attributes, categories, and search relevance

  4. Cross-Retailer Optimization

    Campaign performance is optimized across all retail partners simultaneously

Campaign Creation Process

Prerequisites

  • Products uploaded to your Universal Product Catalog
  • Campaign budget allocation
  • Target retail partners selected

Setup Steps

  1. Campaign Configuration

    Set campaign name, budget, duration, and select target retail partners

  2. Product Selection

    Choose which products to promote from your catalog

  3. Targeting Preferences

    Configure any specific targeting constraints or preferences

  4. Budget Allocation

    Set daily budgets and bid strategies using BIDLESS™ technology

  5. Launch and Monitor

    Activate the campaign and monitor performance across all retail partners

BIDLESS™ Technology

Toppie’s BIDLESS™ technology eliminates manual bid management by using AI to automatically optimize bids across all retail partners based on your campaign objectives.

How It Works

  • Real-Time Optimization - Bids adjust automatically based on performance data
  • Cross-Retailer Intelligence - Learnings from one retailer improve performance on others
  • Budget Efficiency - Spending is allocated to the highest-performing opportunities
  • Objective Alignment - Optimization focuses on your specific goals (ROAS, reach, conversions)

Performance Tracking

Key Metrics

  • Impressions - How often your products are shown
  • Clicks - Engagement with your sponsored listings
  • Conversions - Purchases attributed to your campaigns
  • ROAS - Return on advertising spend
  • Market Share - Your visibility compared to competitors

Attribution Model

Sponsored listings use a combination of:

  • Click Attribution - Direct purchases from clicking sponsored products
  • View-Through Attribution - Purchases after seeing but not clicking sponsored products
  • Cross-Device Tracking - Unified measurement across devices and sessions

Optimization Best Practices

Product Selection

  • Focus on high-performing products with good margins
  • Include both bestsellers and products needing visibility boost
  • Consider seasonal trends and inventory levels

Campaign Structure

  • Group related products into themed campaigns
  • Separate campaigns by brand or product category
  • Align budgets with business priorities

Performance Monitoring

  • Review performance weekly across all retail partners
  • Adjust product selection based on performance data
  • Monitor competitive landscape and market trends

Sponsored listings form the foundation of retail media advertising, providing direct access to high-intent shoppers at the moment of purchase decision across all your retail partners.