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Banner Campaigns

Banner Campaigns on Toppie enable agencies to run banner (display) advertising campaigns across multiple retail partners from a single platform alongside sponsored listings. This unified approach eliminates the need to manage banner campaigns separately across different retailer interfaces.

The feature uses product-based targeting where agencies select which products to promote, and Toppie automatically handles the targeting and creative sizing for each marketplace. This reduces manual setup while ensuring banners remain relevant to each retailer’s audience.

Key Benefits

Centralized Banner Management

Run banner campaigns alongside sponsored listings with unified reporting and budget controls

Simplified Campaign Setup

Upload creatives, select products to sponsor, and launch across multiple marketplaces in a single flow

Automatic Creative Optimization

Design team resizes uploaded creatives to match available slot dimensions across partner marketplaces

Product-based Targeting

Target based on your product catalog without manual keyword setup—targeting is automatically inferred from selected products

Purchase Attribution

Track when banner clicks lead to purchases of campaign products using marketplace-specific attribution windows

How It Works

  1. Campaign Creation

    From the Toppie Dashboard, select “Banner Ads” from the Create Campaign button

    Step 1 of creating banners on Toppie

    Agencies upload banner creatives following standard IAB size recommendations, select products from their catalog to sponsor, and set campaign name, budget, and duration. Toppie automatically creates child campaigns for each relevant marketplace.

  2. Upload Banner Creative

    Dimension recommendation are generated based on the asset size

    Step 2.1 of creating banners on Toppie
    Step 2.2 of creating banners on Toppie
    Step 2.3 of creating banners on Toppie

  3. Finalize Banner Dimensions

    A preview of your banner will be shown

    Step 3 of creating banners on Toppie

  4. Select Products

    Select at least one product from the brand

    Step 4 of creating banners on Toppie

  5. Configure and Launch

    Specify the campaign name, budget, duration, and targeting preferences

    Step 5.1 of creating banners on Toppie
    Step 5.2 of creating banners on Toppie

  6. Approval and Launch

    Each child campaign goes through the marketplace’s standard approval flow. Marketplaces set banner destinations during this approval process before campaigns go live.

    Step 6.1 of creating banners on Toppie
    Step 6.2 of creating banners on Toppie

Attribution Model

Purchases are attributed when users click on a banner and later buy a product included in the campaign, using each marketplace’s attribution window for measurement.

For Marketplaces

Monetize high-visibility banner slots with better targeting and real-time measurement. Set destinations during the campaign approval flow and benefit from product-based targeting that ensures relevant ads for your audience.