What are the triggers of a campaign?

Campaigns have bids that promote products or banners.

Each bid has triggers, configuration that determines what kind of auctions it can participate in.

For a bid to participate in an auction one of its triggers needs to match the targeting configuration of the auction.

Campaign level triggers

When you create a campaign via the UI, you can only specify a trigger per campaign. When saving such a campaign, we set the bids to all use this same trigger.

In our API/data model there is no such thing as a campaign level trigger.

Available triggers

When you use the Create Campaign endpoint to configure bids, you will see that you can configure several triggers per bid using the triggers property.

There are several types of triggers available:

• Keyword Trigger: Takes one or more keywords. Triggered when an auction targets a search query matching the keyword.
• Category Trigger: Takes a category ID. Triggered when an auction targets that category.
• Categories Trigger: Takes a product ID. Triggered when an auction targets one of that product’s categories.
• Product Trigger: Takes a product ID. Triggered when an auction targets that product.
• No context Trigger: Takes no data. Always Triggered.

The exact triggers you should use depend on your use-case, campaign objectives and auction configuration.