How long does it take before an event is shown in the metrics?

When you report an event via the API or one of our clients, it can take some time for this event to be reflected in the API or in the Topsort UI.

This delay depends on the type of the auction and its winning bids. The processing for listings and banners works differently.

Listing metrics

• Impressions and clicks can take up to 15 minutes.
• Purchases can take up to 20 minutes.

Banner metrics

For banners this delay can be longer.

Banners are charged per impression. We wait for the number of impressions to accumulate in to at least a cent of the active currency.

So, if the cost of impressions is less than a cent, it takes a number of impressions before it will show up in the metrics.