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Ad Platform is your complete, out-of-the-box advertising solution for marketplaces looking to launch and grow their retail media business quickly. Built for ease of use and rapid deployment, it provides everything you need to start monetizing your traffic without extensive development work. With Ad Platform, you get pre-built tools for campaign management, reporting dashboards, event tracking, and multiple integration options that work with your existing marketplace infrastructure. Whether you’re displaying banner ads or sponsored product listings, Ad Platform handles the complexity so you can focus on growing revenue.

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Who Is This For?

Ad Platform is ideal for:
  • Marketplaces looking for quick, low-code integration
  • Product teams who want to launch ads without extensive backend work
  • Businesses seeking standard advertising features with minimal customization
Need more control? If you require full API access and custom implementations, explore Ad Server instead.

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Key Features

Low-Code Integration

Quick setup with pre-built tools

Campaign Management

Create and manage ad campaigns

Analytics & Reporting

Ready-made dashboards and reporting

Multiple Ad Formats

Banner ads and sponsored listings

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Integration Options

Choose the integration path that fits your marketplace:

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Banners

Display banner advertisements across your marketplace with minimal setup.

Banners.js

JavaScript SDK for banner ads

Google Tag Manager

Deploy banners with GTM

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Listings

Monetize your product search results with sponsored listings.

Product Feed

Import catalog with feeds

Topsort Proxy

Enrich search results with sponsored products

Analytics.js

Track user interactions and conversions

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SDKs & Libraries

Client libraries for seamless integration into your application.

JavaScript SDK

Client-side web SDK

iOS SDK

Native Swift SDK for iOS apps

Android SDK

Native Kotlin SDK for Android apps

PHP SDK

Server-side PHP library

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Platform Plugins

Pre-built integrations for popular e-commerce platforms.

VTEX Plugin

Native VTEX marketplace integration

Salesforce Plugin

Salesforce Commerce Cloud integration

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Getting Started

New to Ad Platform? Follow these steps:
  1. Choose your integration method - Select from banners, listings, SDKs, or plugins
  2. Import your catalog - Use product feeds to make your inventory available for ads
  3. Set up ad placements - Integrate our tools where you want ads to appear
  4. Enable campaigns - Allow advertisers to create and manage campaigns
  5. Track & optimize - Monitor performance and optimize for better results
Start with Product Feed to import your catalog, then add Banners.js or Topsort Proxy for ad display.

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Need Full API Control?

While Ad Platform provides excellent out-of-the-box functionality, some businesses need complete flexibility:
  • Custom ad logic and ranking algorithms
  • Full control over auction mechanics
  • Advanced integrations with proprietary systems
  • Custom event tracking and analytics
If this describes your needs, explore Ad Server for complete API access and maximum customization.