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This is the same content as the Ad Server Product Feed documentation. For the full reference, see Ad Server > Catalog > Product Feed.
A product feed allows you to share your catalog with Topsort, synchronize data and maintain campaigns up-to-date. During the integration process you can provide us with the url of your product feed and we will ensure your catalog remains up to date. Our platform supports several formats:
  • Google Product Data Specification.
  • Tab separated values (TSV).
  • Comma separated values (CSV).
If your product catalog is already on a third-party platform like Algolia or VTEX, we can integrate directly with them for updates and synchronization, ensuring the product information is accurate.

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Google Product Data Specification

Share your catalog with Topsort using existing Google product feeds. We support the Google Product Data Specification.

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TSV and CSV

We support sharing your catalog using TSV and CSV feeds.
Which format should you use?We recommend you use TSV over CSV. CSV is more error prone due to commas often being present in the catalog data.If your product name or category name contains commas, you must use TSV.
For full documentation including supported columns, file examples, and webhook processing, see the Ad Server Product Feed documentation.