Tomi can be connected to external ad platforms, so retail media teams can use
our AI agent to analyze campaign performance, investigate trends, and surface
optimization opportunities from data outside of Topsort.
What can Tomi help with?
When connected to an external ad platform, Tomi can help teams analyze and
monitor campaign performance using natural language.
Example workflows include:
- Investigating why a vendor, campaign, SKU, or category changed performance
- Summarizing vendor performance for internal reviews or vendor check-ins
- Flagging anomalies in spend, clicks, sales, ROAS, CTR, CPC, or conversion rate
- Surfacing optimization opportunities across campaigns and vendors
See our documentation on Tomi Agent
and Tomi Insights
to see what Tomi can do. The exact capabilities depend on the data available
from the external platform and the access model used for the integration.
Why use Tomi instead of exporting data into Claude or ChatGPT?
Exporting reports into a general-purpose LLM can work well for simple and
infrequent analysis. Tomi is designed for repeatable, governed retail media workflows.
Less manual reporting work
Many ad ops questions require more than one report export. For example, a user
may start by analyzing campaign performance, then realize they need keyword,
SKU, category, vendor, or budget pacing data that was not included in the
original export.
With a connected integration, Tomi can query the relevant data immediately
instead of requiring users to repeatedly export, reformat, and upload files.
Built for recurring retail media workflows
Tomi can support workflows that are difficult to manage through ad hoc file uploads, such as:- Proactively flagging anomalies in marketplace or campaign data and letting users investigate those anomalies through follow-up questions
- Generating opportunities to improve marketplace performance
- Providing prebuilt prompt templates for campaign pacing, vendor performance, SKU trends, budget waste, and optimization opportunities
More secure and controlled
Using Tomi can reduce the need for users to download raw CSV files onto local
machines or upload sensitive reporting data into general-purpose tools.
Tomi can also support permissioned access, including restricting users to the
vendors, accounts, or datasets they are allowed to view.
What access is required?
Topsort needs read-only access to either a sandbox account or a production
account.
Tomi does not require write access for analysis workflows, so it does not need
permission to change live campaigns, budgets, bids, creatives, or account
settings.
Topsort will work with your team to confirm the required data fields, access
model, and security requirements before connecting to any external platform.
Access can be scoped to the reporting data needed for the pilot, such as
campaign, vendor, product, spend, click, impression, sales, and ROAS data.
Topsort is SOC 2 Type 2 compliant and follows GDPR-aligned data protection
practices.
What is the timeline to integrate?
If Topsort has already connected to the platform, setup can be completed in
minutes after access is provided. If the platform is new to Topsort, we may
need to build a connector first, which will take a few weeks.