Topsort offers cutting-edge, privacy-first monetization technology designed specifically for marketplaces looking to develop and scale their own auction-based advertising platforms. To cater to different technical needs and preferences, Topsort provides two distinct integration approaches: Low-Code Integration and Full API-First Integration.
Low-Code Integration
The Low-Code Integration is ideal for marketplaces that seek a straightforward, minimal-coding solution to quickly launch and test auction-based advertising capabilities. This integration approach allows for rapid deployment and ease of use, making it perfect for smaller teams or those with limited technical resources.
Features of Low-Code Integration:
- Quick Setup: Implement essential features without extensive development work.
- User-Friendly Interface: Manage integrations through simple, intuitive dashboards for both self-service and managed-service
- Automated Updates: Receive automatic updates without manual intervention.
Full API-First Integration
For marketplaces requiring a highly customizable advertising solution, the Full API-First Integration provides extensive control and flexibility. This approach is designed for larger marketplaces with specific needs that require deep integration into their existing systems.
Features of Full API-First Integration:
- Complete Customization: Tailor every aspect of the advertising and auction experience to fit specific marketplace needs.
- Scalability: Designed to handle high volumes and complex auction dynamics.
- Advanced Features: Access to a broader range of capabilities, including detailed analytics and sophisticated auction strategies.
Components of Topsort Integration
Both integration methods encompass three fundamental components essential for running a successful auction-based ad platform:
- Auctions Integration
- Purpose: The core of Topsort’s technology, the auction system, determines the winning product or creative to be displayed based on predefined criteria and real-time bidding.
- Functionality: This integration handles the logic and processing of bids, ensuring that the most relevant and highest bidding advertisements are selected and displayed to the end users.
- Events Integration
- Purpose: Event tracking is crucial for measuring the effectiveness of advertised products and creatives. This includes tracking clicks, impressions, and purchases.
- Functionality: Integrated event tracking facilitates comprehensive analytics and reporting, enabling marketplaces to gain insights into ad performance, user engagement, and ROI.
- Catalog Integration (Not Needed for Banners Integration)
- Purpose: Catalog integration involves syncing vendor and product data with Topsort to identify items that can be promoted within the marketplace.
- Functionality: This component ensures that all promotable items are accurately represented and available for auctions, providing a seamless link between marketplace inventories and advertising slots.
Conclusion
Whether you choose the streamlined simplicity of Low-Code Integration or the robust flexibility of Full API-First Integration, Topsort provides the tools necessary to effectively monetize your marketplace through a privacy-first, auction-based advertising system. Each component of the integration is designed to empower marketplaces with the ability to manage, analyze, and optimize their advertising strategies efficiently.
For detailed documentation, step-by-step guides, and support, marketplaces are encouraged to contact our technical support team via [email protected].
We are committed to ensuring a smooth integration process and helping you maximize your advertising potential.