Topsort platform
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New tools to provide a seamless integration experience
October 4, 2024We are excited to announce several key updates aimed to improve integration processes and enhancing usability across our platform.
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New and improved SDKs
October 4, 2024We are thrilled to introduce new SDKs and features designed to simplify and speed up the integration of Topsort for retailers and marketplaces.
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New ad formats
October 4, 2024We are excited to announce the launch of new ad formats on Topsort. These formats are designed to help brands and agencies create more engaging and effective advertising campaigns across the Topsort Ad Network.
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Better integration with current systems
October 3, 2024We've introduced three key improvements to streamline integration and data management. Campaign Change Webhook reduces API polling by notifying users of campaign updates in real-time; Campaign ID in Auction Responses allows clients to map auctions to internal campaigns for better tracking and analysis; and Product Metadata in Catalog enables custom fields for enhanced product organization and advertiser experience.
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Enhanced vendor experience
October 3, 2024We are excited to announce several updates aimed at enhancing the vendor experience on Topsort. These improvements focus on making the onboarding process smoother, improving communication, and offering more flexibility through Single Sign-On (SSO) integration.
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Improve security and support
October 3, 2024We are excited to announce key updates to the Topsort platform, focusing on enhanced security and an improved customer support experience. These updates are designed to give marketplace users more control over access to information and make it easier for clients to find the help they need.
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New: Agency Dashboard
October 3, 2024The Agency dashboard serves as a new investment channel for agencies and brands, which enables them to reach several marketplaces from one place. We are super excited not only to help agencies and brands optimize their operations but also Topsort’s retailers by giving them the opportunity to access new demand and gain additional ad revenue.
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Enhanced Security Features
July 12, 2024These updates reflect our commitment to enhancing both the security features of our platform and the flexibility with which users can manage their advertising campaigns. We are continually striving to improve our platform to meet the needs of our diverse user base.
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Quick reporting UI enhancements
June 26, 2024The Topsort Dashboard centralizes essential data in real-time, giving you everything you need in one place. We’re constantly innovating to present information more effectively, helping you make better decisions and adding value.
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Campaign management enhancements
June 3, 2024At Topsort, we’re always thinking about how to make processes smoother and more efficient for our users. Whether it’s enhancing the way you manage your ad campaigns or streamlining your financial transactions, our goal is to make your experience as seamless as possible. Today, we’re excited to introduce two powerful new features designed to elevate your marketing efforts and operational efficiency: Total Budget Control and Self-Service Payments.
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New: Sponsored Brands and Self-service Payments
April 1, 2024At Topsort, we’re continually innovating to enhance your experience and extend your capabilities within the digital marketplace. This month, we’re excited to introduce two powerful new features designed to streamline your operations and amplify your success: Sponsored Brands and Self-Service Payments.
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New: Custom Branding for Vendor Dashboards
January 28, 2024Today we are really excited to announce some new Topsort Product features. Every Product decision we take is intended to get us one step closer to our mission of democratizing advanced monetization technology through simple, easy-to-use products.
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Enhancements to platform experience
September 18, 2023This week, we’ve rolled out pivotal updates to enhance your ad platform experience. Now you can set Target ROAS at the campaign level directly in the admin dashboard. We also launched category-specific Reserve Prices, and advanced editing for Sponsored Listings.
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Enhancements to Autobidding Control
August 28, 2023This week, we’ve enhanced the Autobidding Control for direct Target ROAS adjustments for vendors. Additionally, we’ve expanded banner attribution, refined the vendor dashboard, and standardized dashboard data to UTC time. These updates underscore our dedication to optimizing the Topsort platform experience.
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New: Multi-creative banners
July 28, 2023This week, we unveiled a feature that allows the creation of multi-creative banner campaigns via our dashboard. We’ve improved monitoring, provided detailed campaign configurations, and targeting info for better campaign management. Plus, we’ve streamlined onboarding and added customizable time zones for a personalized user experience.
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New: Advanced Analytics
July 14, 2023This week Topsort introduces Advanced Analytics, enabling users to access granular data, create custom dashboards, and make data-driven decisions. Simplified sandbox switching and a Kotlin library for easy event reporting further enhance the user experience.
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Improvements to API key organization
June 1, 2023This week, we introduced the ability for admins to add labels to API keys for improved organization and launched new metrics within the campaign view for deeper insights into campaign performance. These features aim to enhance workflow efficiency and provide valuable data for more informed decision-making.
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New: Autobidding control
May 22, 2023This week, we launched a new Autobidding Control feature in the admin dashboard, providing enhanced control and insights for ad businesses. We also introduced the beta version of the Products Tab, facilitating easy access and management of product catalogs, and some improvements for campaign creation and monitoring.
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New: Exclusive Banners
April 5, 2023This week’s update brings the Exclusive Banners for fixed tenancy and premium offerings, and Improved Reporting for deeper insights into banner ad performance. These enhancements aim to streamline campaign creation, meet vendor demands, and provide valuable analytics for your ad business.
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New: Analytics dashboard
March 27, 2023This week, we launched a new Analytics tab on the dashboard that provides marketplace admins with an overview of ad performance metrics, including aggregated data on the marketplace level and detailed data per vendor. We also introduced a new navigation design, the ability to share marketplace content standards with vendors, and a new campaign type called “CPM Listings Campaign.” We are sure that these features will improve the ad management experience and streamline your workflows.
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Banner improvements
March 8, 2023We have revamped the banner experience with improvements around the core areas of banner ads: Configuration, Campaign Creation, and Targeting. In addition to a smoother and more coherent banner ads experience, you can now create exclusivity with your placements for a premium offering. We also implemented SSO for easier login and launched a new API to simplify vendor invitations.
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New: Multi-marketplace logins
January 9, 2023We started this year by releasing two significant features. The multi-marketplace login allows marketplace admins seamlessly switch between different countries, business functions, or languages. We also released the banner ads flow that has a better user experience with a simpler UI and allows serving multiple banner ads on landing pages.
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New: Vendor Activity Logs
December 22, 2022This week we released Activity Logs to help you stay in the know about your vendors’ activity and provide faster support! We also added the campaign tab on the vendor dashboard for easier campaign management.
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New: Reporting API
December 5, 2022Recently, Topsort has released the new Reporting API that makes reporting easier on the marketplace, vendor, campaign, and product level. Marketplaces can now use the Reporting API to get daily or aggregated behavior summary data. We also added new vendor metrics to help marketplace admins have better insight into vendor performance.
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More vendor permission changes
November 17, 2022This week, the Topsort team released additional vendor permission settings for marketplace admins, added a search feature to the campaigns list, deployed a campaign relaunch feature, and made campaign pages more informative with campaign status notifications. We also added information boxes and tooltips to clarify how different budget types work.
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Vendor permission changes
November 1, 2022Now you can manage vendor dashboard permissions within the admin dashboard. We also added a product search feature to the campaigns and deployed upgrades to the /events endpoint. We made changes in the API documentation and improved the help center experience within the vendor dashboard.
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New: Sales Training Module
October 18, 2022This week we launched the Sales Training module on the admin dashboard, launched Analytics access for vendors, added email notifications for the rejected banner ads, and deployed some UI changes to make it easier to monitor your balance and ad spend and configure banner ads.
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Campaign status notifications
October 5, 2022This week we released some updates to keep marketplaces and vendors notified of their campaign status changes and added a button to refresh dashboard metrics. We also improved the logs service performance.
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New: Personalized seller notifications
September 28, 2022Now you can send personalized notifications to sellers when their balance is running low or runs out. That way they can top up easily, and keep their campaigns running. We also implemented some data visualization fixes, made campaign end dates visible, and added sorting to the transactions report.
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New: Filtering API and Schema Validator
September 23, 2022This week, the Topsort team released new features related to API Logs to make it easier for developers to troubleshoot issues. Now you can filter errors by API and see the cause of an error quicker with our Schema Validator
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New: Ad reviews UI
August 31, 2022Welcome back to another product update! We’ve improved the ad reviews interface and user flows, so that marketplace users can easily review banner ad campaign requests at scale. Our new “manage” tab organizes the requests by status: pending approval, approved, rejected, and rejected with feedback.
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New: Topsort status updates
August 16, 2022This week, we set up Topsort Status Updates for all our users. Be in the loop about any downtimes and incidents with our platform using the status page. 🚧🛠
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New: Billing API
August 9, 2022Recently, Topsort has released the new Billing API that makes billing operations easier and more transparent for marketplaces and vendors. Marketplaces can now use the Billing API to check a vendor’s balance, their credit history, issue free credits, and manage credit limits. API Logs also got a revamp!
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New: API Logs for developers
July 26, 2022This week, the Topsort team releases the API Logs module for developers to troubleshoot issues quicker than ever before. This first launch in developer tools aims to bring transparency and clarity into the API integrations process for marketplace engineering teams. 🧑🔧
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Vendor onboarding improvements
July 21, 2022Topsort has updated the vendor experience in two ways. First, a vendor’s first-time sign-up process now includes more fields for the user to specify their preferences and business roles. Secondly, the vendor dashboard now has a budget timer.
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Marketplace UI improvements
July 12, 2022This week, Topsort has updated our marketplace UI to improve your user experience. We’ve added a new way to view how many members are dedicated to a vendor account on Topsort. We’ve also moved “Ad Reviews” next to “Configurations” so that marketplace representatives can manage every setting related to banner ads all in one place.
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More improvements to banner ads
July 1, 2022This week, Topsort released many improvements for banner ad configurations and campaign creation. Marketplaces and advertisers can now advertise on mobile as well. We also implemented the Kafka platform to improve real-time analytics for our users and empower them to create campaigns with confidence.
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New: Banner ad campaigns
June 15, 2022We’re excited to announce our newest release: Banner Ad campaigns (new and improved)! You can now run auction-based banner ads anywhere on your marketplace website! We’ve also built a whole Banner Ad Configuration module to support banner ad campaign creation.
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New and improved banner ads
March 27, 2022We released a bunch of improvements around creating and running Banner Ads in March. Check out our new Banner Ads creation and approval cycles. 🔄 ✅ Boleto is also now a payment option for our Brazilian friends! 💰💱
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