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May 5, 2026Ad PlatformNew Feature

What’s New

Topsort now supports Snapchat Offsite Ads in the campaign flow. Advertisers can launch Snapchat Dynamic Product Ads (DPA) (Snapchat docs) by selecting Product Ads as campaign type and Snapchat as channel.

Why This Matters

  • Clients can enable managed and self-service vendors to run Snapchat campaigns as a new offsite channel, driving incremental ad spend and GMV by bringing traffic from new and existing users.
  • Snapchat Ads are effective for younger, mobile-first audiences and discovery use cases, and tend to perform well for CPG, fashion, food delivery, and other visual categories.

Onboarding and Billing

  • Onboarding includes Snapchat Ads account setup (if needed), catalog sync, minor tracking updates, and permission setup.
  • Billing follows the same model as Google and Meta Offsite, with support for both prepay and postpay.
Learn more in the knowledge base.