References
We've curated a list of papers from top economists and data scientists researching in the field.
Check out our "Technical Resources" page on our website to deep-dive into the world of auction theory and game theory.
We've compiled acclaimed articles in the field of economics, online advertising, and marketing as well as industry case studies to guide your exploration into various topics including:
- Auction theory
- Optimal marketplace designs
- Quality scores
- Optimal reserve prices
- Budget pacing
- Automatic bidding
- Impact of the loss of third-party cookies
All these 20+ years of research is baked into Topsort's auction-based native advertising infrastructure and API.
Updated 10 months ago