Where will sponsored listing ads appear?

Sponsored listings appear on category, search, carousels, swimlanes, related products, check-out and cross-sell pages.

Sponsored listings on search pages:

Here on Tesco, when we search "chocolate", the top two products are boosted to maximum visibility and listed as sponsored.

Sponsored listings on category pages:

Here you can see the top four listings of a category page appear sponsored.

Sponsored listings on carousels pages:

Carousels often appear at the bottom of product pages.

Sponsored listings as swimlanes:

Here is where the sponsored posts are not in the top prime locations, but scattered through other high visibility listings. See the red dress.

Sponsored listings as related products:

Here the sponsored listings appear as a form of related products when on a product page: