Real-time Analytics

On the dashboard, you can see more in-depth information about each vendor by clicking on their logo, name or statistics.

You will be taken to their analytics page. Here you can see these sections:

  • Balance Breakdown
  • Members
  • Trends
  • Campaigns

You can also issue credit and create campaigns for them on this page.

Balance Breakdown

The Balance Breakdown is an overview of a vendor’s total budget, ad spend, and percentage of ad spent out of the budget. Wallet top-up is now located here as well.

Members

Next to Balance Breakdown, you can see the vendor’s team size - how many members have joined on their self-service platform. Just first and last name initials are shown. You can also invite members to join the vendor dashboard for them as well.

Trends

The trends section shows you total ad spend, impressions, conversions, and click through rate all updated in real-time.

Underneath the 4 metrics, you can see the “Trends” graph. Here, you can choose to compare 2 different metrics on the graph at once over a time-scale with a blue or teal trendline. Here are your options to compare:

  • Blue: spend or impressions
  • Teal: clicks, sales, CPC, or ROAS

To change the time period of interest, click the “Last 7 days” and select from a drop-down menu with these options: “custom”, “last 7 days”, “last 30 days” and “lifetime”.

Campaigns

At the bottom of the page, you can see all campaigns that the vendor is running or has run. Here’s a breakdown of the campaign information:

TitleDefinition
NameThe name of the campaign chosen by the creator.
Daily BudgetThe maximum set amount that the vendor is willing to pay in a given day. Their budget will be paced (averaged) throughout the day. If the budget is spent, the vendor will not be entered into any auctions until the following day.
Total SalesThe vendor's total sales revenue of products sold through Topsort-powered ads.
ROASThe return on ad spend–how much revenue have their ads generated per dollar spent on ads. For example, if you spend $50 on ads and that generates $2500 in sales, your ROAS is 50x.
StatusThe indicator for which campaigns the vendors has active or inactive, shown green and grey respectively. You, the marketplace admin, can also turn campaigns on/off here.

Click on any of these campaigns to get more detailed insights on that campaign's performance.


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