Review Banner Ad Campaigns

After a vendor creates a banner ad campaign and submits it for your approval, you can either approve or reject their submission before it goes live or becomes eligible for ad auctions.

Topsort gives you a close feedback loop with your vendors. You can keep vendors clearly informed about meeting your aesthetic guidelines and help them optimize their campaigns through our rejection flow system.


Only campaigns that reference configuration settings that require ‘manual approvals’ will be submitted for marketplace review.

Manual approvals are turned on by default. Turn on auto-approvals at your own risk, if you don’t feel the need to closely monitor and restrict what vendors are able to air on your site. You can enable manual or auto-approvals to a specific a group of vendors by adjusting “vendor access” when creating a new configuration.

Where can I manage banner ad approval requests?

Manage requests under “Ad formats” > “Banner ads” > “Manage” tab. The status categories above let you view them according to their approval status: approved, rejected, and waiting for your approval.

What information do I get to view on the banner ads “Manage” tab?

You can review all current and past campaign requests sorted from most recent to latest created. Each request shows you these campaign details:

  • Vendor it belongs to
  • Campaign title
  • Budget
  • Targeting (placement)
  • Maximum bid
  • Creator (i.e. vendor or outside partner)

You can also view the creative they submitted. Clicking on the creative or “See details” button for approved campaigns directs you to the Campaign Detail page. To the right end of the card, you can view the time it was submitted or approved and the end date of the campaign. You can also view the status of the request and choose to approve or reject the campaign.

Waiting for approvalThe request is pending the marketplace’s review and approval.
ApprovedThe marketplace has approved the campaign and the campaign is now live.
RejectedThe marketplace has rejected the campaign. The vendor can fix the campaign and resubmit it for approval.
Rejected • waiting for updatesThe marketplace has rejected the campaign and sent feedback to the vendor to make corrections. The vendor can fix the campaign based on the feedback and resubmit it for approval.

How do I approve a banner ad request?

Navigate to the “Waiting” tab. All requests pending your approval will have a status label “waiting for approval” attached to the campaign card. Assess the budget amount, duration, bid amount, and creative that they all meet best practices. Click the green check button to approve it.

How do I reject a banner ad request?

If you find the campaign doesn’t meet your standards in any way, you can reject the request with the red X button and, optionally, provide feedback in the text field and multiple choice selection.

If you provide feedback, the campaign will assume the status “rejected • waiting for updates” and the feedback will be sent via email to the vendor. Requests that are rejected without any feedback assume the status label “rejected” instead.

Either way, the vendor gets to revise their campaign settings and/or correct the design on their creative for a resubmission. You can undergo an infinite amount of feedback and revision cycles with your vendor until the campaign is approved.

What leads to a rejection?

There are many reasons you may reject a banner ad campaign. Banner ads need just the right kind of image to communicate clearly about a brand or product offering. They also need readable font, a clear CTA, and great value propositions. They need to be featured at relevant places on your site to generate high interest and engagement. Not to mention, the budget and bid amounts need to be enough to ensure the campaign will run long enough to bring in high returns.

How do I get started launching banner ad campaigns?

If you’ve started with Topsort-powered sponsored listings previously, you must:

  1. First, update your integration with the Topsort API to account for HTTP requests made to create auctions for banner ads.
  2. Enable banner ads for vendors on the “Configuration” tab of the “Ad formats” > “Banner ads” page.
  3. Once enabled, configurations need to be created that specify device of choice, placement, aspect ratio, approval method, and vendor access.
  4. Vendors can then create banner ad campaigns.

You can trust Topsort’s team guidance in setting it up and training your vendors to run banner ad campaigns effectively. We’ll provide you tips on best practices through webinars and resources through our Topsort Help Center.

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